Promotional Video for Nonprofits

Video Production Portfolio

Promotional video plays a significant role in nonprofit marketing. By making a point to provide valuable information about services using a combination of public service announcement video and promotional video, organizations keep people well-informed. Using video content aids the charity’s ability to achieve its mission.

Promotional Video – A Real Benefit for Nonprofits

Promotional videos, when employed by nonprofits can call attention to programs, events, and even legal requirements that citizens are required to understand and follow in the community or state where they live. Although cities and towns do not have the 501(c)3 status of a not-for-profit business, they are tax-deductible institutions. Like nonprofits, they often highlight governmental services or a process for receiving program assistance.

In this promotional video, we partnered with the City of Fort Wayne to promote legal requirements for registering cats and dogs that live in the city with the Animal Care & Control department. The promo expresses the safety benefits of returning lost pets to rightful owners while emphasizing legal penalties.

If your community hasn’t heard from your group through video promotions, your organization is missing a significant opportunity.

What Do People Find On Your Website?

Promotional VideoWhen people visit your website, they should be able to understand how to utilize your services. Written instructions are often difficult to follow for many individuals. A video, however, can be crafted with clear, concise information that’s easy to follow. You can include eligibility requirements and offer instructions on the types of documents customers are going to need before they arrive at your door. In a promotional video, you can show pertinent information such as schedules, locations, parking, and more.

A promotional video can highlight an event with the the date, time and place for registration and activities. It can also include a call for donations or volunteer support.


To get started, create a list of the many services offered by your organization. Now, go back and document the questions that clients frequently ask most about each service, and decide which items are of highest priority. Wouldn’t a well-crafted video on each topic be a tremendous help to those you serve? Just keep in mind the famous quote by Earl Nightingale, “Don’t let the fear of the time it will take stand in the way of your doing it.”