Video Production Cost – How to Stay on Budget and Schedule
Watch those Dollars: Video Production Cost – How to Stay on Budget and Schedule
You’ve signed a contract with a professional video production company. You’ve participated in the pre-production meetings, approved the script and confirmed the date and time for the video shoot. Everything feels set to go, but is it ready?
Here are three aspects of video production that can affect cost.
1. Assets: What assets will you be providing to the creative director of your video project? If you have photos, graphics or other necessary files that the production company needs, be sure to send them in advance of the shoot date. Waiting until after the shoot will increase the odds that you’ll get busy or simply forget. By sending all assets in advance, you’ll help to prevent production delays or a possible increase in your video production cost. Be sure to include all branding items such as your company logo at the proper dpi and a list of your brand hex colors or fonts.
2. Talent: Who are the individuals from your business that will assist at the shoot or participate in the video? Be sure to review with them the day before to verify that they know where to go, what to bring or wear and the exact time they are expected to arrive. The goal is to respect timelines and avoid delays. If the shoot runs substantially past the agreed time, it can translate into an extra production cost.
3. Approvals: Once your marketing video has gone through initial edits, someone within your organization must review and approve the video file within an agreed upon time frame. When multiple people are reviewing the video, everyone should be informed of the deadline for final approval or for requesting revisions. A master list of changes by time code gets submitted to the production company. Adhering to an agreed upon time frame will ensure that your project is on time for launching without further expense.
Staying organized with files and being mindful of everyone’s time will keep your project moving forward. Best of all, your new production will debut on time and begin reaching your target audience.