What to Wear In a Business Video

Look Professional by Knowing What to Wear In a Business Video

Your video shoot is fast approaching, and you’re stressed by not knowing what to wear in a business video – so let’s get you dressed.

Consider soft or neutral colors because they are the most flattering. Shades of blue look great; pastel shades and neutral tones are always calming and attractive on camera. For example, a soft coral can flatter your skin, whereas red and orange are harsh and tend to exaggerate any redness in your complexion under studio lights. Be aware that hot colors often create a bleeding effect and distract the viewer.


Choose a light pastel or pale gray over a bright white fabric for your shirt.

Black is another color that can be difficult under studio lights. While black can work for your pants or skirt, it will generally look as overexposed as brighter colors.

You should also avoid any fabric with an intricate pattern, as patterns can appear to move and distract from your message.

Avoid heavy fabrics because sweaters and layers can cause you to overheat and sweat under the lights.

If you are wearing jewelry, it should be simple for several reasons. Jewelry that moves makes noise. Beaded necklaces rattle and may tap on the microphone. We recommend you remove your watch for continuity. Remember, the video shoot could span several hours.

Makeup is always a good idea, even if it’s a light, matte, powder foundation to reduce shine. Women should add a touch of mascara, neutral, matte lipstick, and some blush. As for your lipstick, stay away from shiny lip gloss or bright red shades. Add a touch of powder to keep your lipstick from bleeding.

Always strive for a well-groomed appearance. Your hairstyle should be neat and easy to maintain without frequent touchups throughout the video shoot. Hair hanging close to the face will cast shadows, so consider using hairspray or pinning it back to open up your face.

If you wear glasses, you may need to tip them upwards slightly off your ears. The slight downward angle of your lenses will reduce glare and any reflection caused by studio lights.

Lastly, choose a bateau neckline over a v-neck. If the neckline drapes, wear a solid-colored tank top underneath. Remember, the material needs to be sturdy enough to hold a microphone without sagging as you move throughout the video shoot.

So there you have our tips for what to wear in a business video. Call us with your questions or reach out to schedule a project.

videos@ambitvision.com