Now that Facebook cover videos for business pages are a reality don’t let this prominent space go to waste. Replace your Facebook cover photo with a cover video. It will help your business stand out as people seek to further engage with your brand.
It’s a prime location to showcase your services in action. Furthermore, you can highlight any number of products, or feature your staff, or the personality of your business.
Remember that 64% of consumers say that watching a marketing video on Facebook has influenced a purchase decision in the last month.
Across the board, companies are attracting workforces with engaging video content and creative programs. Those investing in new strategies to introduce talent to their industry are reaping the benefits with young, energized professionals.
Look Professional by Knowing What to Wear In a Business Video
Your video shoot is fast approaching, and you’re stressed about what to wear in a business video – so let’s get you dressed.
When it comes to what to wear in a business video, soft or neutral colors are the most flattering. Shades of blue look great; pastel shades and neutral tones are always calming and look attractive on camera. As an example, a soft coral can be flattering to your skin, whereas red and orange are harsh and tend to exaggerate any redness in your complexion under studio lights.
In fact, hot colors often create a bleeding effect and will be distracting on camera.
It’s one thing to have a mission driving your charitable organization, but it’s another thing to get your purpose seen and supported. That’s why we encourage charitable groups to shine attention on their efforts with a Mission Video.
Every nonprofit has a unique mission at the core of every program, activity, and decision driving its future.
If you are an Executive Director or serving on a nonprofit board, you know the importance of communicating the mission. But what about the staff, volunteers, and donors of your charitable organization? Can they articulate the mission? And, are you making your mission statement visible to the community you serve? If not, we have a great solution—the Mission Video.
Watch those Dollars: Video Production Cost – How to Stay on Budget and Schedule
You’ve signed a contract with a professional video production company. You’ve participated in the pre-production meetings, approved the script, and confirmed the date and time for the video shoot. Everything feels set to go, but is it ready?
Here are three aspects of video production that can affect cost.
It’s All About Professionalism: How to Stage a Business Video To Reflect Your Brand
Whether you are creating a training video for staff, a tutorial for YouTube, or a “how-to” video for your website, it takes planning. Not only will you be creating a great script to teach people how to accomplish something important, but you’ll also want to create a set that engages visual learning and makes sense for the topic of your video.
What Type of Video do You Need?
Video Content To Enhance Businesses and Nonprofits
Using well-crafted video content increases internal communications. Additionally, videos improve staff training and keep those within your organization current and consistent. Best of all, videos save time by helping your workforce work safely and efficiently. Using video makes training available when and where it is needed, and it becomes an excellent tool for process training within any industry.
Use video to train volunteers within nonprofit groups. Furthermore, help customers feel more engaged with your business by providing a How To Learning Center on your website and email campaigns. If you are struggling to decide on a new video, look through our list of over 25 video content ideas that will enhance your business.
4 Kick-start Business Video Ideas to Help Your Clients and Grow Your Brand
Are you struggling to develop solid business video ideas? Adding content-rich marketing video to your website is an excellent choice for helping clients and engaging customers, but formulating a concept and narrowing the content might have you stalled. There are numerous types of videos to consider, but let’s focus on just a few business video ideas.
Don’t let another week go by with good intentions; grab a pencil and use the following tips to kick-start your thoughts.