Why Installation Videos for Manufacturing?

We find that businesses providing installation videos as instructions for manufacturing products witness a tremendous boost in customer service ratings.

If given a choice between watching a product installation video or reading the installation manual, which option do you choose? Looking at the undeniable success of YouTube tutorials and sites like LinkedInLearning.com, it becomes apparent that most people prefer visual imagery.

YouTube is the third most visited website in the world, with 1,300,000,000 users. If your company sells products worldwide, you’ll be interested to know that 80% of YouTube’s views are from outside of the U.S. Female users are 38%, and male users are 62%. Many are looking for tutorials on product use.

When a company launches a new product that requires installation, part of the product marketing should include at least two videos. The first is a marketing and sales video for the product. The second is an installation video that provides a clear step-by-step demonstration.

Installation Video Example

We produced three product installation videos for Stoett Industries, Inc., the manufacturer of custom retractable screens for doors, patios, garage doors, and outdoor living spaces. In this video, we feature the SportScreen. It’s a retractable screen developed for RVs and Toy Haulers and is available at many RV and trailer service centers.

The manufacturing company provides the installation videos on its website to assist end-users with clear visual instructions for installing the SportScreen, including the tools required.

By investing in video, the company provides timely answers to questions about the installation process. Furthermore, the video leads clients to additional information about purchasing the SportScreen.

The installation videos use professional voice talent, motion graphics, pre-production, one day of filming, and post-production edits.

Conclusion

Remember that whatever product you offer requires installation; customers will appreciate seeing a video of a proper installation with the tools needed. It’s equally important to demonstrate your product in action, put a face to your brand, and help people understand why they are choosing you.

Whether you need several short 30-second installation videos showcasing multiple products or a slightly longer video, we are confident and excited to offer production services for all your product installation videos.

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