Business Videos – 5 Strategies for Sharing to Grow Brand Exposure

We know that professional business videos are a beneficial investment. Furthermore, they’re essential in introducing your brand. In this video, we offer free strategies for sharing business videos. By doing so, we grow the exposure of our business brand. When you offer helpful information to your clients, you gain visibility and trust. You show that you have the best interest of your customer. In our video, Five Strategies for Sharing Business Videos, we’ve provided quick, easy-to-implement tips that don’t take much time or stress. When you offer video advice and useful tips to your clients, they will remember your business and return for services and products.

Tip 1

Create internal links from other relevant pages of your website to the video page. It is often an overlooked strategy. If your video is about a product or service and you have other pages about that product or service, create internal links that people can click. Make it easy for them to go to the page of your new video. It will increase your views.

Tip 2

If your company has an intranet for employees, it’s a great location to share your business videos because you want your staff to be informed. Keep them updated so you’re always working to improve internal communications. There’s nothing worse than having someone call your office and mention content from a video that your staff hasn’t seen.

Tip 3

Having a business presence on YouTube is worthwhile. And here’s why. Remember that Google owns YouTube, so a business with a YouTube channel tends to rank higher in search results than one with no presence on YouTube. With more than one billion unique users searching for videos each month, they should be finding yours. If you find that your business videos aren’t getting many views, keep in mind that it helps your overall search results. And depending on the nature of your business, you may naturally appeal to a smaller, targeted group.

Tip 4

When it comes to sharing video content on social media, try sharing a tease of the video with a link that leads people to view the entire video on your website. That’s where you want people to be, where they can learn about your business and watch other videos about your products and services. Or donate to your charitable cause. Remember, the link should click through to the actual video page.

Tip 5

Don’t be shy when it comes to sharing your business videos in your E-newsletters and email.

Take an image from the video and include a link to your website where supporters can watch the video. Those links, according to eMarketer, can increase click-through rates by 55%. Think about that. If you are a nonprofit organization looking for volunteers or contributions, don’t you want them on your website?

Try implementing these strategies with each of your business videos. If you’d like information on how we can help you with your business videos, we are happy to help.

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