Across the board, companies are attracting workforces with engaging video content and creative programs. Those investing in new strategies to introduce talent to their industry are reaping the benefits with young, energized professionals.
In the early 1980’s I became affiliated with a coed program called Exploring offered through The Boy Scouts of America. Here is an introduction to the program from the BSA website, “Exploring is a unique career exploration program for young men and women ages 10 – 20. The program provides students with an opportunity to learn about various career fields and network with professionals already working in those fields. You get hands-on experience to determine whether or not a particular career field is right for you. You develop valuable networking contacts with professionals working in your selected career fields, and you get to know other youth with your same interests and aspirations.”
Exploring Careers In Action
At the time, I was working in the nonprofit world. Over the years, I set out to develop two Exploring Posts. The first gave teens a chance to explore careers in special education before they launched and invested in their college path of study.
Then, in 1984, I developed a post called Animal Care Teens that provided youth with an opportunity to explore animal-related careers. The program continues today. As a result, practicing veterinarians, vet techs, animal care specialists, and zookeepers were once teen members of our program. Not only does the Animal Care Teens program put students in touch with professionals who can mentor them, but teens receive leadership opportunities and skills training. In essence, we were attracting future workforces by exposing youth to a career path as early as possible. We were investing in “raising” potential staff and helping to fill a need for exceptional talent for businesses within our community.
Video Plays An Important Role
For programs such as these to be effective in attracting workforces, video production plays an important role. Our organization relied on videos to attract youth to our program. Consequently, we shared our videos on the Fort Wayne Community Schools access channel, our website, and social media channels.
We used videos to showcase testimonials from professionals at all levels. Additionally, our videos provided a visual feel for areas of our industry where students couldn’t go for personal safety. We also produced educational videos geared toward elementary students. Our Animal Care Teens could elect to write and present a topic of interest in those productions. It was an excellent way to boost their self-esteem and engagement.
Create Partnerships For Attracting Workforces
Another aspect of developing such a program is partnering with other businesses within your industry. For example, we routinely partnered with companies for behind-the-scenes tours, guest speakers, and occasionally to host meetings. Here again, videos played a role in providing details for college requirements and realistic career opportunities. Most of all, we used videos to supplement our activities. Through video content, students could visualize how they might contribute to an exciting field of study.
In conclusion, I encourage businesses to partner in launching youth programs that aid in attracting workforces. Use videos to introduce youth to aspects of the company where you can’t take them. Produce a frequently asked questions video about your industry to share through school access channels.
Then create a “Young Professionals” group for those currently working within your industry. Keep them motivated. Give them opportunities to connect, grow, and give back. After all, we need their talent.
If your business is searching for a full-service video production company to produce video content, we are ready to work within your budget or provide a quote.