How to Stage a Business Video to Reflect Your Brand
It’s All About Professionalism: How to Stage a Business Video To Reflect Your Brand
Whether you are creating a training video for staff, a tutorial for YouTube, or a “how-to” video for your website, it takes planning. Not only will you be creating a great script to teach people how to accomplish something important, but you’ll also want to create a set that engages visual learning and makes sense for the topic of your video.
To stage a business video, list all tangible items related to your topic to enhance the presentation and set design. You may not want them all, but for now, make notes and gather choices. Next, consider a variety of ways you can display relevant items. Add a bookshelf to showcase color-coordinated books. Include attractive props like pottery and plants. Likewise, feature products associated with your industry. Even a cabinet can make sense, such as in medical professions. Locate other props that identify a particular workspace, such as an office, a clinic, a training center, or a laboratory? In the photo left, the presenter for STIHL USA has showcased their products, easily displayed by shelving.
To stage a business video, look at your color design. Decide if the colors used on set should represent your brand, a season, or perhaps an industry. Will the colors reflect business professional or vibrancy and creativity. They could also suggest a tranquil or casual business atmosphere.
Coordinate colors throughout the set and possibly blend a subtle amount of color in the apparel of your instructor. In this set, created by Dana at Made Every Day, the colors are energizing. Her orange top is warm and vibrant and evokes a feeling of fun and energy. We often associate orange with affordability making it an excellent choice for a video about sewing and crafting home decor.
Create a list of the supplies to use in the demonstration and note how you want them logically organized for easy access by the instructor. Importantly, take time to photograph the layout of supplies for the close-up video shots. Use the photos as a reference for continuity. Additionally, you’ll want images of your instructor surrounded by interesting props and supplies to promote your video on social sites, in newsletters, and emails.
This video set staged by Dogs Love Running is simple yet attractive in earth tones. The colors seem to represent the life dogs want to enjoy. Furthermore, a splash of yellow inspires original thinking and creative ideas, along with the trust and dependability of blue. In addition, the logo polo shirt appropriately represents their athletic brand.
Your business video set can take on many looks. Make sure you stage it to fit your brand, your message, and your level of professionalism. Collectively, they need to make sense to your audience.