How to Stage a Business Video to Reflect Your Brand

in Video Development  by Peggy A Bender

It’s All About Professionalism: How to Stage a Business Video To Reflect Your Brand

It takes planning, whether you are creating a training video for staff, a tutorial for YouTube, or a “how-to” video for your website. Not only will you be creating a great script to teach people how to accomplish something important, but you’ll also want to create a set that engages visual learning and makes sense for the topic of your video.

Props:

To stage a business video, list all tangible items related to your topic to enhance the presentation and set design. You may not use them all, but make notes and gather choices. Next, consider a variety of ways you can display relevant items. Add a bookshelf to showcase color-coordinated books. Include attractive props like pottery and plants. Likewise, feature products associated with your industry. Even a cabinet can make sense, such as in medical professions. Locate other props that identify a particular workspace, such as an office, a clinic, a training center, or a laboratory. In this photo, the presenter showcases their products, readily displayed by shelving.

Color:

To stage a business video, look at your color design. Decide if the colors used on the set should represent your brand, a season, or perhaps an industry. Will the colors reflect business professionalism or vibrancy and creativity? They could also suggest a tranquil or casual business atmosphere.

Coordinate:

Coordinate colors throughout the set and possibly blend a subtle amount of color in your instructor’s apparel. This set is energizing. Her orange top is warm and vibrant and evokes a feeling of fun and energy. We often associate orange with affordability, making it an excellent choice for a sewing and crafting home decor video.

Supplies:

Create a list of the supplies to use in the demonstration and note how you want them logically organized for easy access by the instructor. Importantly, take time to photograph the layout of supplies for the close-up video shots. Use the photos as a reference for continuity. Additionally, you’ll want images of your instructor surrounded by interesting props and supplies to promote your video on social sites, newsletters, and emails.

Creativity:

This video set is simple and clean yet attractive in earth tones. The colors seem to represent professionalism. Furthermore, a splash of yellow inspires original thinking and creative ideas to represent his athletic brand.

Your business video set can take on many looks. Make sure you stage it to fit your brand, message, and level of professionalism. Collectively, they should make sense to your audience.

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