4 Kick-start Business Video Ideas
4 Kick-start Business Video Ideas to Help Your Clients and Grow Your Brand
Are you struggling to develop solid business video ideas? Adding content-rich marketing video to your website is an excellent choice for helping clients and engaging customers, but formulating a concept and narrowing the content might have you stalled. There are numerous types of videos to consider, but let’s focus on just a few business video ideas.
Don’t let another week go by with good intentions; grab a pencil and use the following tips to kick-start your thoughts.
- Best Features: What is it that your business does better than your competitors? Can you boast of an exceptional customer satisfaction rate or a high customer return rate? Is there a tangible way in which your company and staff outshine others? It might be a process, a level of professional training, or a value that exceeds the norm for your industry. Potential clients want confidence that your business will handle their needs, highlighting your best features and expertise.
- Customer Focused: Your company may be young, edgy, or family-owned and operated, but why should that matter to your customers? Keep video content focused on what’s most important to those you intend to serve. Look for common threads in what most clients ask for or need help to understand before purchase. Your video should show that you can provide it easier, quicker, more efficiently, and reliably, or at a price point that others don’t.
- Community Giving: Does your business support community causes or a particular non-profit? Do you encourage staff to volunteer for local charities? A video that features your employees having fun while engaged in making the community stronger speaks to those who share your commitment. A video about giving back to the community can be a subtle way to spotlight your company’s real character on the “About Us” page of your website.
- Industry Leader: Is there a service or product that is the latest in your industry? Is your company ahead and offering the newest trend in your industry? If it provides tremendous benefit to your customers, then it’s worth featuring in a video, but remember that it needs to matter to your clients, or it won’t have relevance. Now that you have a few business video ideas to help you generate an outline, you’re ready for the next stage. Working with a production company that can further develop your thoughts into script and visuals with a look, feel, and pace that’s right for your business.